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Best of Augmented Reality

Techmog is a liquid network of engineers, programmers, designers and entrepreneurs in and around London who report on the industry we work in, from an insider's view. We're always looking for Londoners with something interesting to say. Send an email to info@techmog.com if you would like to contribute to the website.

Peter Bailey

Freelance Wordpress Developer in London (peabay.xyz) @peabay
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Despite being decades old augmented reality still excites my child-like mind. But it seems we’re only just seeing the cusp of what’s possible in terms of marketing.

The video above is the work of Absolut, a Swedish vodka producer, and is a classic example of augmentation. After launched the iPhone app and pointing the camera at the label on the bottle a beautiful 3D landscape of Sweden popups up with a recipe of a cocktail.

My personal favorite though is Lego’s (below). Holding the box up to the in-store camera will show a completed model on the video screen as if it were sitting on the box ready made.

Source: Creativity, Youtube

Posted 25th Jan 2012
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