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Facebook and Twitter Undo Prioritized Google+ Search Results

Techmog is a liquid network of engineers, programmers, designers and entrepreneurs in and around London who report on the industry we work in, from an insider's view. We're always looking for Londoners with something interesting to say. Send an email to info@techmog.com if you would like to contribute to the website.

Peter Bailey

Freelance Wordpress Developer in London (peabay.xyz) @peabay
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The following is a comment from Google+ kindly donated by Davie Marshall.

Another vote here for a +1 button on The Guardian website so I can share the content that interests me in a quick, clean manner without linking up all the time.

The issue here is nothing to do with Google giving better treatment to Google+ results, it’s to do with Facebook and Twitter whining. Both shunned Google (seemingly banding forces as Facebook threatened to develop a social search engine to topple Google) and signed an exclusive deal with Bing.

Google were painfully aware that if Facebook developed a social search engine they would be defeated on their home ground. To this end, the working project name for Google+ was Emerald Sea, simply because they realised that social search was a wave spreading across the web. They’d either ride it to victory, or sink beneath it.

Now Google+ and Search Plus Your World (SPYM) are here, Facebook and Twitter are starting to see the foolishness of giving exclusivity to Bing, but can’t be seen to grovel back to Google.

This ‘Don’t Be Evil’ bookmarklet is just a bit of a sham. As it stands now without any workarounds, you can only find deep Twitter and Facebook content easily via Bing. This is just as Facebook and Twitter asked for and signed a contract in favour of. Why would Google results buddying up with Google+ content be of sudden concern to them?

Simply because Google sucker punched them. They thought they could manipulate the system to their own advantage. Suddenly Google struck back and landed a massive blow to their long term plans. Zuckerburg and co. had probably had sunk much time into a Facebook search engine structured around ‘Likes’ from around the web and social content. It’s also probably worthless now as Google SPYM has momentum, and it’s a big talking point. They probably had two options, launch an unfinished competitor doomed to failure, or cry ‘anti-trust’.

This whining attitude Twitter has suddenly adopted isn’t very becoming either. Both should have learned by now, if you want to set the stage for a social search battle, it’s probably best to have a long term plan other than ‘side with Bing, expect Google to make us an offer and eventually, possibly, in time, launch our own social search’.

Author: Davie Marshall

Posted 24th Jan 2012
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