There was never a child more afraid of night time than I was. As soon as the lights were off my imagination would go into overdrive, conjuring up goules hiding in the shadows waiting to nibble on my toes. I would awake most nights in pitch black and paralyzed with terror. As an adult a trace of that fear has stayed with me. I still make my girlfriend close the door to the creepy cupboard before I can even think about sleeping. It was nightlights which helped me most, and I would have been forever grateful for BleepBleep’s new product – Suzy Snooze.
Suzy Snooze is a smart light designed in collaboration with Mumsnet which helps create a calm and cosy environment. Before sleep Suzy will glow with a soothing light display while playing sleep-inducing music. When it’s time to sleep the music will stop and a constant light will continue through the night. When morning comes her hat will pop up with a flash of light and let the child know that it’s time to get up. For babies Suzy will monitor sound using a crying detection system and alert the parents via their smartphones if they become distressed.
It’s the second product of BleepBleeps who put an emphasis on careful design, making sure that their products look great in the home, appeal to children and are supported by science. Professor Colin Espie, co-founder of Sleepio, a clinically proven digital sleep improvement programme and one of the world’s leading authorities on sleep at the University of Oxford provided guidance for Suzy. Espie advised on how light and sound could be used to create the most relaxing environment for children to sleep in, all with the understanding that good sleep habits in early life lead to a lower incidence of insomnia and sleep disorders later on.
MAP, an industrial design company in London, who have designed many of the products we love at Techmog, helped design Suzy, along with DJ Erol Alkan who created four unique soundscapes.
BleepBleeps are currently seeking $50,000 to bring the product to market, with a reward price of $149, while the retail price will be set at $175. Back them now.