What was the inspiration for this product?
I was entering a product design competition a few years ago where the competition organisers had shared several dozen videos of YouTube of various people explaining problems they had around the home. The challenge was to watch these videos, pick a problem and solve it. The one problem that came up the most was struggling to open plastic packaging in the kitchen so that was the problem I set out to tackle. The result was Nimble!
Whose in the team?
Me and Lee. I founded Version 22 and work on the R&D and day to day operations of the business and Lee does marketing, community management and graphic design. We make a good team!
Is there a plan for more products afterwards?
Yes there is for sure! Aside from that I can’t say much more but we like to share the latest developments with our online community as soon as we can so hopefully people won’t have to wait too long to hear more.
How important is design in a product like this?
With Nimble the form was definitely led by the function but I think design from both a functional and an aesthetic perspective are very important. After all, Nimble had to be designed in such a way that it was easy to use and did the job it claimed to do, whilst also being something that people liked the look of and actually wanted to own! Early on in the design process the prototypes for Nimble looked very ugly indeed, I actually shared a few photos on Instagram so people can see the change it went though during development. The fact that these early prototypes didn’t look great at the time though wasn’t an issue really. They only had one purpose and that was to make sure the idea worked. After that was sorted I could then focus on making Nimble look like a real product and not something “homemade”.
Are there any health and safety issues with Nimble?
Nimble’s blade was purposefully made very small so you can’t accidentally cut your hand with it during use. This means you can use it in many ways that wouldn’t suit knives or scissors. That said I would recommend children are supervised whilst using it. You can never be too safe!
What were you expectations of using Kickstarter as a fundraising tool?
There were several if I’m being honest. Kickstarter, as well as being a great way to get the funding you need to make a product a reality, is a brilliant means of reaching a larger audience and growing a community around your brand. I think it’s this community that’s perhaps the most valuable thing Kickstarter has to offer. Plus running campaigns is fun… if a little tiring and stressful.