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Interview with FitFlash App Founder, Lydia Jones

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Can you explain what FitFlash App does?

FitFlash is the ultimate social platform for health and fitness individuals, the app allows users to to connect with like-minded people through the use of groups. FitFlash makes connecting with new people fun and impulsive. Discovering new workouts, meals and motivation whilst connecting with others from around the world has never been easier. The community that makes FitFlash, is what is the most unique of all. We have people from different countries, back grounds, fitness levels and genders connecting through their passions whatever sport that may be.

What skills/lessons have you learnt by doing FitFlash App?

Before I started FitFlash I had no background in app / software development and people didn’t give me the opportunity to teach me how to code. So through the development of FitFlash I taught myself SEO, social media marketing, blogging, prototyping UI/UX  and then went on to take some coding courses on Treehouse and Udacity. The entire journey has been a huge learning curve, I was only 15 when I came up with the concept of FitFlash and it tuck just under a year for us to get the app on the App Store due to endless bug fixes but as with every business I have learnt from the mistakes which we made.

Is there a team behind it?

Behind FitFlash there is me, my brother, sister and our programmer Andy, we are a small but powerful team with clear goals set for FitFlash to achieve.

What do you see as the future for FitFlash App?

At the moment I think every social media app is currently thinking the same as to how we can all stay different but offer value to the users. Within the next two weeks video will be launched on FitFlash for users to uploaded their favourite fitness moments, looking further into the future we have lined up features which are different to what is currently on the market. We are also at the stage where we would now like to raise our first round of funding to really push FitFlash into the palms of users hands through targeted campaigns. As with every startup the team plays a crucial part in it’s success, meaning the more talented people we have in our team the better experience users will have.

Do you consider yourself a bit of an entrepreneur?

Since a young age I have always been fascinated with entrepreneurs having read many of their books and with looking up to my dad who owns his own company before FitFlash I ran a poultry company selling turkeys at Christmas and game birds to shooting estates. I would say there is definitely an entrepreneur inside of me, I love taking the risk and creating things that many people would never dream of doing. I’m awake till early hours in the morning either researching competitors, checking the keyword rankings, prototyping new features or putting together the social media marketing content for the next day. I like to keep busy and each day make sure that I learn at least one thing new, I’m currently working on another app which is a social media but connects people in a way that’s never been done before but for unlike FitFlash it can be used by all types of people rather then targeted. I’m excited for the rest of 2016 as I think this a year of great opportunities and also some great risk involved too.

What was the inspiration behind it?

My inspiration for FitFlash came from being home schooled due to suffering isolation whilst in my last year of secondary school, once homeschooled I had much more time on my hands to workout which Is something I have to do each day. Through training more I started to want to meet others like myself, I searched what was out there and the was no place for like-minded fitness fanatics of all fitness levels to connect and share their goals / achievements about whatever sport they like. The idea went from being sketches on pieces of paper to a prototype within a month and then the development journey started from there.

Do you still have time for school?

I’m currently in collage but if I’m truthful I always put FitFlash and my other projects first before coursework, I don’t want to take anything for granted as I’m living a very busy but exciting life many students would the chance to have. My dream would be to gain the right funding for either of my apps and leave collage and live that hectic startup life like most of these tech entrepreneurs do. There are things which collage and textbooks can’t teach you, and I believe if you really love what you do then you will be successful!

Posted 11th May 2016
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