There’s certainly a case to be made for body adverts. A single person might be exposed to hundreds of eyeballs a day. It’s miracle temporary tattoo ads never caught on. BrightMove – the company which puts glowing advertising screens on London cabs – serves 40 million ads a month and earns drivers £1500 a year. With their success it’s unsurprising that Lacuna Digital has launched.
Lacuna Digital is a digital advertisement platform for bicycles. It consists of a Raspberry Pi, an 18.5” LCD panel and GPS, iBeacons and 3G to deliver geographically relevant ads. Whats more, the screen is powered by peddling and can boast the title of first carbon neutral ad platform.
The team of eight will launch in May with 200 early adopters (apply here). From there they plan to grow the number of cyclists using it by 400 every two months. The panels will be bought by the cyclists but paid off out of the revenue they generate. Additionally, cyclists can enjoy a £10 referral reward.
The explosion of cycling and a lack of disposable income in London provides a perfect storm for innovations like this. Blaze last year won a contract to put their laser flashlights on 250 Boris Bikes; a deal I’m sure Lacuna want to copy.