Agencies can be a fast-paced and exciting place for some illustrators. But for others fulfilment comes from their own work and turning them into profitable businesses. Trade shows are traditionally where illustrators make their name and pick up clients, but tech has provided a new way for illustrators get their name out there.
Casetify, born out of an Instagram phone case printing business, is host to talented designers who sell phone cases, laptop cases and watch straps through the service. What’s special about the service is the exposure they offer designers. Being featured by Casetify’s Instagram account and seen by their 300k followers is a common occurrence. The cream of the crop enjoy their designs being sold on Gilt and Ruelala, put there with no effort from the designer.
Designer Cat Coquillette tell us how Casetify pushed her brand far beyond anything should could have achieved on her own.
The exposure has been a huge perk. Last year, Casetify launched a small holiday collection of eleven designs, curated by Hilary Duff. One of my cases (now my best seller) was included in the collection, which was great. The biggest bonus was when Hilary ended up posting some mirror selfies to Instagram, with my case on her phone. (Now I can claim to have had my artwork on The Ellen Show, since that selfie was shown & discussed during her interview.) I’ve also worked with Casetify for their Artist Resource blog. They interviewed me about how I utilize social media to promote my brand. Casetify does a great job crediting their artists. They have a pretty solid Instagram following (295K followers), so whenever they post a picture of one of my cases, my sales & followers increase.
Being seen is crucial when starting out as an illustrator, as Emma Block explains in an article in The Guardian. Emma was discovered by Moo while printing cards for herself and was promptly hired, kick starting her career as a professional illustrator. Casetify is an easy way for illustrators to get their name out there and a model hopefully others will adopt.