Video content will swallow the internet, if it hasn’t already. Facebook has driven the medium forward and is now Youtube’s biggest competitor with 500 million people watching videos on the social network every day. But while they are incredibly easy to put together producers are still faced with the problem of finding music. Royalty free music is often the only option when faced with the price of licences, but in both cases the tunes are often unexceptional and overused.
Jukedeck has tackled problem with a truly exceptional product. Using artificial intelligence Ed Rex and his team are able to generate music with a click of a button. Unique music can be produced after setting the genre, mood, instruments, tempo and length – length being an incredibly handy setting as it means producers no longer need to edit the audio to make it fit.
Ed Rex is a published composer with a double-starred First in Music from Cambridge University. He’s spent the past five years teaching himself to code to create Jukedeck and is now joined by some very talented engineers who are equally talented musicians. Co-founder Patrick Stobbs who has a background in partnerships at Google aims to license the technology to video creation software, namely Youtube, and offer a freemium version to the public.
Judges at Techcrunch’s Startup Battlefield had few questions for Jukedeck, and quite rightly. The team is solid and the technology is flawless (seriously, check it out), so you’ll more than likely see it in Youtube some time soon.