Surprisingly, Google added to their Terms and Conditions of Google+ that no page could run any kind of competition on Google+, but could only link to one outside of the social network. This clause was designed to stop the problem Facebook has in which pages can gather ‘likes’ by asking users to like them before proceeding in their ‘app’ (known as a Like Gate). Google decided that genuine +1’s were more important than allowing brands on the social network to run campaigns, which could propel them forward in a short amount of time.
Although they could be perceived as not being genuine the users who do ‘like’ the brands actually usually do like them. The reward Facebook achieves with similar campaigns of brands is huge. We’re currently running a large campaign on Facebook and in almost 24 hours the app has achieved a staggering amount of traffic and social engagement.
Although Google hasn’t officially announced Google+ apps we’ve been told that they have “thought of everything” and “there’s still more planned”. As soon as brands find a mechanic which compels users to interact with them they’ll put all their efforts into promoting the campaign outside of Google+, and that will inevitably increase the population of Google+. This is why Google must help brands; not restrict them. For this reason I’m confident that Google will see their mistake and let brands run free.
Update: Our sources have told us that Google have been telling companies to ignore this policy. So it looks as though we’ll soon be able to run competitions on Google+ without going against their terms of service.