Founder interviews, pre-release product design, hand crafted inventions.
Get the digest of our best ones, straight in your inbox. Every month.
Founder interviews, pre-release product design, hand crafted inventions.
Get the digest of our best ones, straight in your inbox. Every month.

Google+ Communities and what it means for your page

Techmog is a liquid network of engineers, programmers, designers and entrepreneurs in and around London who report on the industry we work in, from an insider's view. We're always looking for Londoners with something interesting to say. Send an email to info@techmog.com if you would like to contribute to the website.

Peter Bailey

Freelance Wordpress Developer in London (peabay.xyz) @peabay
Share on Google+
Post to Reddit
Share on Linkedin

Google+ has rolled out a message board feature, much like pages, which allows any user to post. While seeming like a standard feature on the surface it may have a significant effect on the success of pages and marketing in general on Google+.

Until now the success of Google+ seems to be down to the ease of news consumption. Circles tend to be shared based on the type of content posted, but no user posts about a single topic 100% of the time and streams can become a mess of content you’re not interested in. Google+ Communities has solved this problem though, letting users subscribe to a topic rather than a user or page.

But the feature of Google+ Communities I’m most intrigued by is the ability for pages to join Communities. From a marketing perspective this is excellent. As long as the Community moderator allows it pages can hop on the back of Communities to spread their word, instead of being faced with the laborious task of building followers themselves.

Techmog has been invited to a couple of Communities (perhaps accidentally) which may signify acceptance of pages into Communities. But only time can tell.

Posted 07th Dec 2012
Share on Google+
Post to Reddit
Share on Linkedin

Comments