There are a Googleplex (See what I did there?) of tutorials on how to get followers on Google+, and they all seem to be a little naive. So I’m going to run you through the steps I took to achieve 5000 followers.
1. Don’t bother
Google+ is as fun with 100 followers as it is with 1000. If you’re trying to get followers to promote something it’s a complete waste of time. What you need is a community. To prove this take a look at some of the pages that are only popular because Google+ recommend them. Many of them have over a million followers but near to no interaction.
2. Viral posts don’t get you followers
I’ve had 4/5 posts get into the What’s Hot list and have found that the conversion rate of shares to new followers is very low. So if you’re bashing out GIF’s and feel-good images to get maximum shares for followers it’s not worth the effort.
3. Circles are important!
Do a search for “shared a circle with you” along with a topic you’re likely to post about. If you’re lucky you’ll get a load of shared circles of that topic. Add a few of them (not too many). Now here comes the fun part (or the slog if you’re antisocial). We’re going to communicate with these people – comment on their posts, share their posts, share circles of them, post things they would like (very important). Building a rapport seems obvious but it’s incredibly important, because these people are more likely to share your posts, but most importantly – you.
Being shared in a circle is the most effective way to get followers. This is just one way to be shared in a circle, but there are many more. Others include working for Google, being a photographer or being an angel investor. But I’ll just go ahead and assume you’re none of those.
Now you know, I’d like to emphasise the point in step 1. Getting followers is easy, getting a community isn’t. If your target is to increment the little number on your profile as much as possible then there are services out there which will do that for you (for a price). So go be social!