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Facebook Accounts for 2/3 of all Referrals

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Peter Bailey

Freelance Wordpress Developer in London (peabay.xyz) @peabay
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According to Net Applications Facebook accounted for two thirds of all referrals in November. Back at Facebook F8 we heard from Mixcloud who gets an incredible amount of traffic from Facebook. They found their bounce rated dropped 50% when they introduced social connection features!

As a member of the Google+ team I find it hard to see how Facebook can be this social when they actively block users from befriending strangers on the website. But this puts them in a unique position in that everyone’s friend on the social network is personally connected to them and a level of trust has already been established. This means shared content on Facebook is much more likely to be clicked. Mixcloud’s click-through rate increased by 300% when their links were used with face piles (a face pile is a collection of your friends pictures who’ve already clicked the link).

It’s easy to see a trend in social network’s life span, but mySpace or any other of the dead or decaying network never came close to this level of interaction. That said, is Twitter on the way out?

Via: Information Week

Posted 03rd Dec 2011
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Comments

  • Not block in the literal sense. They don’t let you befriend anyone you don’ know personally.

    The subscriber feature is a good fix for it but it looks like it’s only meant for high profile people.

  • Jon

    “I find it hard to see how Facebook can be this social when they actively block users from befriending strangers on the website” how do they do this? You can friend or subscribe to anyone you want as long as they want you to too.

  • Peter Bailey

    Now don’t say I never treat you [Facebook]